Matthew Ball explains what happened in the gym and our chances of recovery | The DeanBeat

Matthew BallThe CEO of Epyllion is an author Metaverse book, he threw 220 pictures in the forums earlier this week that covered the events and the rise and fall of the modern game industry.

These pictures are easy to read and I encourage everyone to look at them, because it takes less time to go through and understand them than if they threw a big article on the topic. Football showed up his opinion on our matter GamesBeat Insider Series: Hollywood and Games event on December 12 in Los Angeles. I’m already excited to discuss this new slide and the stories that will come up at our upcoming event GamesBeat Summit 2025 on May 19-20 in Los Angeles.

A few years ago, gaming reached its peak in 2021 when the pandemic forced everyone inside and players found solace in playing online. These drivers include the growth of mobile, live services, free-to-play, platform, battle and go-to-war tournaments, user-generated content, social games and gaming and the expansion of COVID.

Matthew Ball captured the confluence of events that led the game to grow faster than other markets. But it has stagnated in the past 2.5 years, leading to 34,000 layoffs and reduced spending to bolster the already-started sports scene.

In a sentence, Mpira summed up the situation. He wrote, “The fatigue of the growth drivers of the decade that increased players, playing time, and usage … is related to changes in users, trends, changing methods of monetization, and growing “locks” … … as growth settled in ‘foreign markets that switched to foreign products (and then shared them abroad) … epidemics … were corrupted by changes in the principles of the financial platform … and the emergence of innovations and substitutes for viruses … and foreign competition . ..

The promised drivers of cloud gaming, betting, subscriptions, esports, XR, Web3, metaverse and software storage regulations all failed to deliver the growth that was needed, leading to a cold season instead. Players focus on existing classic games, developing new roles.

Apple’s shift to focus on user privacy in targeted advertising has stunted the growth of mobile gaming, which led to a decade of gaming boom.

The console installation base has not grown. Foreign development began. Social media like TikTok has become popular and interesting for young people. Players disappeared into the black hole game. Sports models became the norm. Production times increased as did development costs. App Stores had restrictive, closed rules. The price increase was rejected by the players. Fear of failure led to more betting. The cost of user acquisition is high. Sports availability worsened.

Without new, bigger engines, games were stuck badly. The money has stopped. Profits fell, with major failures such as Concord and Suicide Squad: Kill the Justice League. Big companies took fewer risks and cut costs. This is leading to fewer big games and bigger studios, new and innovative beats, and less or less player growth. The wheel just keeps turning.

But we have no hope, Ball said. The Switch 2 offers the opportunity to upgrade. It will have competition from the right with other new devices from Valve, Sony and Microsoft. Double-A and triple-A games are thriving on mobile like Genshin Impact. Unprofitable markets are growing like the Middle East. Platforms and user-created tools are popping up on Roblox, Minecraft, Fortnite and Overwolf. People’s sports activities are on the rise. App Store regulations are starting to take effect to possibly remove the 30% fee. New game genres are coming, with titles like Helldivers 2 and Palworld on the rise. AI has the potential to improve game development, reduce costs and discover new types of games. Marketing is ramping up, and Grand Theft Auto VI is coming this year, possibly with higher prices.

The result, as always, will be winners and losers.

Right now, I want to express my shock and horror at seeing the victims of the fire in Los Angeles. Please consider this resources here and donations to some of these organizations: 211 LA, California Community Foundation Fund, Direct Relief, Greater Los Angeles Education Foundation, Habitat For Humanity of Greater Los Angeles, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank, Los Angeles Unified School District Education Foundation Emergency Relief Fund, MusiCares and the Pasadena Educational Foundation Eaton Fire Response Fund.

As an aside, It is interesting to hear the optimism from the crypto people as the new Trump administration will take power on Monday, apparently with top crypto advisors. I’m afraid such Web3 gains will come at many other costs, such as game console prices.

I wish you all the best, and I’m thinking of William Butler Yeats.

“And what a terrible beast, his hour is at last,
Are you going to Bethlehem to be born?”