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In 2025, recruiters will prove their worth again. In recent years, more and more competition has been driven by technical and market requirements such as search engine optimization, which does not help the manufacturer or the consumer. People’s needs and desires have been pushed aside in favor of the economy of attention and the compulsion to click.
Hailed as an opportunity for free speech, the original promise of the Internet has failed. Articles and journalism have been replaced by useless “articles”, whose purpose is to fill web pages rather than to inform or entertain. In the meantime, writer’s fees are down. Authors’ Licensing and Copywriting Association reported a 60.2 percent drop in inflation-adjusted authors’ earnings from 2006 to 2022. AI has felt, to many, like the final nail in the coffin of writers.
But 2025 will be a turning point, not for AI to replace us but for the emotional, spiritual, political, cultural, and ultimately financial appreciation of human creativity. Ironically, the arrival of search made by AI, stopping traffic in the first place, will kill the need for useless “content” to play the system and will force people to want it better.
Generative AI has led to many lawsuits and lawsuits both in industry and law. Data protection regulators in the EU and the UK, with the help of complaints from civil society group NOYB, managed to halt Meta’s plans to train its AI on text, images, and user interactions. Traditional publishers like The New York Times have taken steps to protect their interests, and in turn, the interests of their sponsors. But others, the Financial Times and The Atlantic in particular, have partnered with AI companies, apparently believing that it is impossible to stem the tide. In 2025, it will be proven wrong.
As copyright cases pile up in the courts, in 2025, we will see decisions on the dubious threat posed by generative AI. Defamation lawsuits against AI companies and publishers that use AI will reach their peak as fake news spreads across the Internet and is amplified by mindless bots and AI search engines. In 2024, academic publisher, Wiley, closed 19 magazines faced with a flood of false scientific papers. To err is human, but corporate fakes are more technologically advanced. AI has no morals, no life, and nothing to lose—but the people who use it, or ask others to use it, do.
In 2023, AI companies began recruiting poets around the world to try to replace their dead-eyed creations with something close to art. And in 2024, copywriters found their jobs, which seemed to have been eliminated by AI, revived as human beings in creative products that are not subject to algorithmic, even human testing, smell of quality. The benefit of human creators is beginning to show in the companies they sought to destroy, as even the machines cannot be fooled by AI. But changing the robot’s writing is interesting – do writers finally just say no? And readers will agree with them?
The London screening of The Last Screenwriter, a film written by ChatGPT 4.0, was canceled in June 2024 after the film received more than 200 complaints about its content.
Publishers who bank on people will attract the best writers, and ultimately, the most profitable audience. With many media outlets offering little or no pay to freelance writers, these people will be loathe to sell their lives so cheaply to train AI to replace them. Publishers who sell their authors see their art go elsewhere, and with it, their readers.
In a world full of machines, writers allow readers to have a breath of fresh air, like a green park in a polluted city. Instead of being wiped out by AI, in 2025, we will see a better recognition of the importance of human writing, and perhaps, human writers will be able to start paying their price.