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On the eve of the Women’s European Championships of the UEFA 2025, Pepsi launched a new global campaign called “Refreshing Game”, mixing a football player’s leg with a modern star in the celebration of sports evolution.
There are current Pepsi Ambassadors in Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry. He also returns the legendary figures of Pelé, Ronaldinho and David Beckham to recreate some of the most significant Pepsia.
“Refresh the Game” begins with a press conference scene before players are transported to unforgettable moments from Pepsi’s advertising history.
Putellas is the first, joined by Pelé in the 1974 movie recreation. “Join Pepsi Generation.” Graham Hansen then appears together with Ronaldinh in the high-energy sequence inspired by Pepsi’s “Surfers” advertisement from 2005, dramatically placed over water. James makes a surprise in an advertisement for the 2003 wild western theme, which was originally to David Beckham, educating her drink while sliding on the bar.
The movie ends today, and Putellas switched Pepsi a can from Beckham’s hands to James, which releases a sip – which indicates the passage of torches from past icons to today’s game exchangers.
True to his name, “Refreshing the Game”, he connects the legendary past football past with his rapidly developing present, placing women’s football and center.
David Beckham shared his excitement As for the cooperation: “We are witnesses of the new generation of sports superstar, and it was an honor to highlight them. The players in this campaign played a key role in getting women’s football to where it is today.”
Cathy Graham Kidd, the older director of Marketing in Pepsia, added: “Our new movie” Refreshing the game “is celebrating the football legends of the past and the champions The Stars redefine the game today.
“In Pepsia, we are advocating for the acceleration of women’s football, supporting those who cause excitement and change conventions. Using entertainment power, we want to bring women’s football together to a new audience by showing the raw talent and joy it brings.”
As he approaches the female Euro 2025, Pepsi’s campaign sets the tone – trimming generations of football while celebrating women who have transformed his future.
