Apple: It’s ‘Wrong’ to Think We Want to Build Our Own Search Engine

While we are waiting for the judge’s decision on the sanctions that will be applied to Google following the memorable court decision that the company has kept. Unauthorized control over Internet searcheswe’re learning more about Apple’s work on what’s to come.

Google has long provided the search engine for Safari, Apple’s web browser, to pay Apple a percentage of the revenue generated by Google searches from Apple’s iPhones, iPads, Macs and other devices – a plan that in 2022 could reach $20 billion, according to reports. to a a court order has been issued on Dec. 23 is Eddy Cue, Apple’s vice president of operations.

The change in the relationship is one of the results of the Google antitrust case.

But in a statement, Cue took issue with the services, which he says could hamper Apple’s ability to deliver products that serve users well.

“Based on my understanding, the responses provided by Defendants assume that, without a revenue-sharing agreement or other commercial products with Google, Apple could develop its own search engine or enter the Search Text Ad market,” Cue wrote. “Apple’s witnesses can provide testimony and evidence to explain why the proposal is wrong.”

Cue gave three main reasons why Apple would not want to develop a search engine. First, it could divert Apple’s attention, money and employees away from Apple products. Second, due to the advancement of AI, the search engine market is moving very quickly and it would be very risky to jump into the pool at this point. Third, he wrote, Apple doesn’t have the technology or infrastructure to compete in the advertising business.

The point is clear. Microsoft has they spent between $80 billion and $100 billion Bing only takes about 10% of the market while Google commands the other 90%. It took Bing six years to turn its first profit.

It will take time to resolve this issue. A two-week clinical trial is scheduled for April.

The Department of Justice, which brought the antitrust case against Google, has proposed a number of proposals to regulate the search engine – including the end of the agreements that Google has with companies such as Apple and Samsung in favor of its search engines. on their phones.

Cue said that if the court halts the payment to Google, this would give Apple “two unacceptable choices.” Either it should give Google a chance to use Apple for free or Apple should remove Google search from Safari and search ads elsewhere, even though Apple users may prefer Google search. Cue asked the court to allow Apple to testify to prove that Google’s controls do not harm other companies.

The DOJ’s recommendations include: Google is selling its Chrome browser and its operating system for the Android phone.

Apple did not immediately respond to a request for comment.