Nodwin Games for Nazara gets AFK Games

Nodwin Gamesthe gaming and esports division of India’s Nazara Technologies, has acquired AFK Gaming, a gaming and esports media company.

Mumbai-based Nazara is the owner of Nodwin Gaming, and now AFK Gaming will be a subsidiary of Nodwin Gaming.

This acquisition strengthens Nodwin Gaming’s esports activities in terms of production and distribution, as well as marketing and PR services. This capability will further enhance Nodwin Gaming’s offerings to brands and publishers, making it a fully integrated platform for all gaming and gaming related products and increasing Nodwin Gaming’s share of the advertising budget.

The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock exchange of NODWIN Gaming shares for a consideration of INR 7.6 Crores.

Nodwin already had 7% AFK in the past. As part of this, the founders will become the owners of Nodwin Gaming and be included in various stages in the Nodwin Gaming ecosystem.

In 2017, Nodwin Gaming led AFK Gaming’s first investment round as a Strategic Investor, helping the founders turn their passion into a business. This acquisition completes Nodwin’s strategic business life in the company, making AFK a near 100% sponsor.

Founded in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Games has been at the forefront of the Indian gaming and esports media industry for over a decade.

Besides providing the latest updates from the industry through its website and its newsletter for specially selected Pixel P&L businesses, its independent agency, Max Level, provides marketing services to teams, tournament organizers, sports publishers and brands that want to connect with sports and esports. listeners.

This includes campaign management, IP architecture, content creation, video editing, consulting, social media marketing, promotional programs and public relations and communications. Its clients include brands like Asus ROG, CyberPowerPC India, Krafton, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Games, TVS and more. Max Level has partnered with Nodwin Gaming for many of its IP and white label solutions.

Patel will join the founders’ office to work on strategic initiatives across the Nodwin team, while developing the Pixel P&L as a media product within the company. Ramchandran will be part of Nodwin’s senior team, which is focused on growing the company’s ability to create innovative technology products and Siddharth will continue to lead Max Level, focusing on high-quality, low-cost, marketing and PR services.