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Bill Sweeney: England will continue to leave Twickenham for licensing limit – we missed Beyonce! | News of rugby


Executive director RFU Bill Sweeney says that England can still move with the Allianz stadium for licensing with a stadium stopped at Beyonce concerts.

As reported earlier, RFU has a plan of £ 663 million to renew the soil, called twickenham before Rebraninging last year, which is the House of England since it was built in 1909.

But speaking o Sport’s job Podcast, Sweeney says investment cannot be justified if the licenses do not change.

As it stands now, the license allows the Allianz stadium to host three non -Rugby events a year, not more than two consecutives, and only one of them can be on Friday, all with a limited capacity of 55,000.

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The place of Greenfield in Birmingham was previously considered to become a new English rugby home until RFU decided to stay in Twickenham.

“We had Rolling Stones and we could have had Beyonce, but she wanted three nights, and we only were allowed to be two nights in a row,” Sweeney said.

“We talk to Richmond Borough, saying that we will invest £ 600 million in Allianz and that will bring the X amount of revenue … If we do it, you will have to work with us in terms of increasing the number of events that we can give in order to bring in the stadium.

Bill Sweeney, Executive Director of RFU
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Sweeney talked about the Sport Podcast business, referring to licensing limitations in which the stadium missed on Beyonce concerts

“And there are many places that would love us there. Birmingham, Milton Keynes would love to have us there.

“It would be a difficult call for us, it would be very difficult. I don’t know how we would justify investing at the stadium if we can’t increase licenses for the event.”

Sweeney’s appearance on Podcasta comes on the eve of the vote on it without trust in him, at a special General Assembly next Thursday.

In March last year, RFU watched the possible alternatives to renovate the Allianz Stadium, with the possibility of buying a 50 -long share in Wembley from the Football Federation that was considered before it was discounted.

Since then, the relocation to Midlands has emerged, it was also questioned before it was concluded that the renewal of England in southwestern London was a real choice for commercial reasons.

Sweeney said earlier: “We looked at a number of different options. It was a merger with Wembley, which was a conversation, and somewhere else it was moving to Greenfield, which may have been a better approach to the whole country. It was in the Birmingham area and they were quite about to work with us.

“All numbers at the end of the day have led to stay in Twickenham and remodeling the stadium here. This is partly related to the Hospitality market in London from a commercial standpoint.

“Plus, there was a traditional piece that could not be disconnected, in terms of the Rugby house in Twickenham.”

What follows?: British and Irish Lions Tour of Australia on Sky Sports

Lions will visit Australia in 2025
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Watch Lions Tour of Australia Live on Sky Sports 2025


Sky Sports It will use an exclusive tour of British and Irish lions in 2025, and all three tests against Wallabies and six warming matches will be shown exclusively live.

British and Irish lions 2025 tour schedule

Date Opponent Place
Saturday, June 28 Western power Perth
Wednesday, July 2 Queensland Reds Brisbane
Saturday, July 5th NSW Waratahs Sydney
Wednesday, July 9th Lawy Brumbies Canberra
Saturday, July 12th Invitational au-nz Adelaida
Saturday, July 19th Australia (first test) Brisbane
Wednesday, July 22 Tbc Melbourne
Saturday, July 26 Australia (Second Test) Melbourne
Saturday, August 2nd Australia (third test) Sydney



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