Finding helps build firm and colors

Discovery With the four-story group in Sweden that support sports games and publishers promote opinions and non-useless ideas.

The company has been running for seven years and has worked with customers with more than 40 projects. The list includes big companies as Bedii Namaco with Guilty Also “one person in Arctic Shiple,” says Christist Shopp Circle, and the IP head on this survey, in discussing with a game.

Sometimes a team discusses with the original studio and sometimes the end of the end.

“We have met real haughty groups, and we met really humble groups,” he said. “We’ve been closer. And the biggest challenges and the ride we will reach Studio? Is this game standing, and where does IP start?”

He brings the example of the Io connection, Denmark the tural that grew up to 200 people and made a Hittman’s permission. They had made four different groups, but Hitman was very big.

“Hitman was 65% of the Company’s value,” Finnebel said. “You look at Gameplay and Tech games and this is very important. But on the top of this, there is a second IP. And all the time people have your favorite, and are used to your own characters, and are used to your own and the journeys. Then this is the IP part. “

And there’s a third part, about how you are speaking in the market.

“How are you deficienting you looking and persuade the right people?” He said.

Basic

Finnesbech was the IP leader on Nordisk games, who had a big tread. He worked in a game, entertainment, advertisements, and video in decades in several decades and have begun to learn the importance of IP. Worked in 30 games in her work.

“I spent my time in jeans,” she said. “I am in Nordism, we realized that there was no language saying about IP and what’s missing in the game.”

The company has four matters, and works with others if necessary.

“We just realized that nobody knows how to make up ip. They don’t know how to think of the correct level. Some people are advocate to do so. They just want to do the game and they do what happens and realize that what happens The requirement was a unpleasant thing. “

As a result of this, you should take the game on their journey and give them the interests they love. You want a person who wants a revenge or trying to find peace. You need to make IP to be acceptable and safe, did. It’s what you like to ask when you read a book or watch a movie. Why do I care?

“We noticed that the major problem of all companies was not making Pre-on IP. Because it is not just a character. The Gameplay was enough. So all these companies went to the game,” said. “We make the game. But the mind and timber and installations – AH, let’s talk about the past three years of age. Therefore, let’s talk to three or four years of development, and then and three months.

This changes three months of fear and ip frightened, he said, at the end of the game, the time is about to change anything.

“What we have been doing for the seven years helps people have a clear idea. A sweet place and reacting to early play, but we often drawn in 80% to complete or determination,” said. “We can recognize it. If you do this, suddenly stand in the market because you’re not just a hips.”

This is important because there are 17,000 games one year out of the trailers. To see, you don’t have to look at the sports competition. Your IP must be a memorable.

“Today, you have to look on the competitors. So it’s not used to make a supermarket. If your IP is equal to Batman, then what is the batman? They are in a large city full of bribe. It’s a widow. These are medical pillars of IP. It’s not enough to compete in sports games, you should compete with. “

To find a purchase

It’s not one of the only one who should meet this, Finnesbecely stated. They say the entire group of leadership should be involved. But it’s very different from the Company to the company, because some studies are driven by one construction and others are driven by leadership groups. Some companies are settled with the beans and beans that don’t like to work together.

A doom model back with the prostitute ‘league of myths. It made more games on the Internet (a man) that has a lot of games but not a lot of story. Now it came back to make a background story, using $ 250 million on the two miles of Gecne on Netflix. And now he built something else that the fans are attached. And if you have been at the League of Legens Puntrizationalty Live games, see the emotion of the group. Sonic TheDdhog from SEGA started same route, with a speedy form with a fastest sport. Now, with movies, Sonic audiences begins to look.

Finnesbe conscious companies as a drug, CD Pigreen Red Red and a nice looking dog has worked for a good job to make their IP.

“If you want to make an important IP, the item is not a thing that makes the gunder,” said. “But it’s a thing that makes you stable,” Finonech said. “I think that models do. You don’t have to have, but it’s good. Having a form with a large piece of paper. What’s the timps?

Said, “If you pick up Hitman or a very latest video or more, you expect to live a life. Laracht of Rivia is still in a non-believers. You’re going to come to the feeling There again. Then there is a special world. You think of Hitman, you think of the LaRAr, you think of the Superman. So the tone of them starts. So much of them, a lot of them, a lot of IP. “

When it works well

Other companies such as in heaven, a deadly managing, will try again a new IP. If they give up, they place a writer’s room to work and publish some types of articles. It tries to water and download down. Before traveling, “good boys didn’t die,” said.

But the people had to take care of “the transformation of popularity,” Finhens Peter said. “The idea that we will go to 6 media at a time and it will be larger. This is not the best.

As for the past few years with 34,000 addresses in factorys, Finnationsbe also said to take a lot of alternative to his teaching. While some major companies were already beaten, difficult was found in a Fountain of 2024, where there was a big sport.

“Items increase, and it seems that there is a need to think like that because I thought that the publishers and buyers are a little bit of money,” he said. “When they put all this money, they want to see what can be.”