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Umbro has never been a brand to play by rules.
From their classic collar Premier league The 1990s shirts to bold windy decorated with geometric patterns that most brands would avoid, British sportswear giant built a reputation in challenging conventions – and often giving iconic results.
Their The latest cooperation with Danish fashion innovator Stine Goya This legacy of innovation continues.
Inspired by a mixture of British and Scandinavian street clothing, the collection connects the classic Umbro football silhouette with Goya’s colorful and expressive aesthetic. It revises nostalgic shapes in the 90s and early 2000s, rented with bold color palettes, unexpected pairs of fabric and characteristic adapted patch.
They contain seven pieces-hungs by a T-shirt, a long-sleeved top, a skirt, a miniidress, a windmill, pants and socks-down-to-do-time sportswear, presenting a fresh, female perspective.
The campaign in the center of attention from Nagin Ravd, the Danish-Afghan football coach dedicated to the breakup of obstacles and transformation of women and girls in football.
Noted throughout the collection is the phrase “Good things should not take time,” emphasizing the urgent need for faster progress towards and on and off the field.
Ravend, like a collection, shows an inappropriate blend of functionality and femininity – making this collaboration more than only a fashion statement, but a meaningful call to action.
The collection is started on May 28, 2025, and will be available with selected merchants on the network.
