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In order to mark the end of their 2024/25 historical campaign, which they saw them raising the women’s super-league, the FA Cup and League Cup-Chelsea announced a meaningful new partnership that celebrates both strength and style: British jewelry brand D.Louise became the first club official jewelry.
She founded Olivia Jenkins in 2021 in memory of her mother, Deborah Louise, D.Louise creates jewelry designed as resistant as the story behind her.
Made of durable, waterproof materials, pieces are made to endure everyday life – work, travel and exercise – just like the strong women who carry them.
As part of a partnership, ChelseaThe players will wear jewelry D.Louise in the days of the match at Stamford Bridge and on the club’s annual player of the year. Fans will also be able to buy exclusive pieces of ko-breen starting from next season.
Giulia Mazzia, a commercial director for Chelsea The women said, “We are delighted to have welcomed D.Louise into the female family of Chelsea fc. Their story, mission and emotion behind their jewelry are aligned so naturally with the spirit of our team-how proud they find, they always appear with the heart and, since they are based on women, glory of women.”
Olivia Jenkins, founder D.Louisea, divided the personal significance of partnerships: “This partnership personally means to me.
“To reconcile with Chelsea FC Women, a team that embodies that same resistance and heart, feels incredibly powerful,” she said. “We don’t just create jewelry, we tell the story of strength, showing and staying in the game, no matter what your life throws.”
