Netflix’s push into gaming will add parties and couch co-op

Netflix CEO Gregory Peters said the company has “made good progress” since launching a game on streaming service. Q4 2024 earnings. He also mentioned the company’s plans for the future of games on the service, including rolled party and couch co-op games that you can gather online. Like Seaside records, Netflix started test his streaming game technology last year, but it was very limited, and it was not clear how it went. It seems that the company wants to continue to invest in technology and expand its reach.

“We think of it as a successor to family board games or an evolution of what the game has shown on TV,” added Peters as he talked about party games and co-op. He added that the company will continue to add key positions such as GTA, which brought down tens of millions, for its contributions. Netflix will continue to release games based on its shows, too, because they tend to be popular. Squid Games: Free it apparently reached the top of the streaming game charts in 107 countries. It’s about to become the most downloaded game on Netflix right now.

Peters said that Netflix is ​​already seeing “positive results in the acquisition and retention of (their) members who play.” He admitted that the positive effects brought by games on the platform are still “low,” but Netflix’s budget for games is smaller than its budget for shows and movies. As a result, the company will continue to “maximize the investment” because it sees its value in acquiring new subscribers and retaining old subscribers.

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