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Bluesky on Friday published its own last year’s management report, and see the huge growth that social media has experienced in 2024 and how this has affected the work of his Trust & Safety team. It also said that a large number of reports came from users of accounts or posts that were abusive, trolling, or intolerant – an issue that has plagued Bluesky as it has grown, and has led to great protests sometimes on individual decisions.
The company’s report did not explain or explain why it did or did not take action individually users, including who they are a very restricted list.
The company added more than 23 million users in 2024, while Bluesky became a new destination for existing Twitter/X users for various reasons. Throughout the year, the social network benefited from several updates on X, including its decision to change how blocking works is training AI on user data. Other users left X after the results of the US presidential electionbased on how X owner Elon Musk’s politics began to dominate the platform. The program also increased users where X was temporarily banned in Brazil in September.
To accommodate this growth, Bluesky has expanded its management team to about 100 managers, it said, and continues to hire. The company also began offering psychological counseling to team members to help them with the difficult task of always appearing on stage. (An area where we hope AI will one day speak, as humans are not built for this type of work.)
In total, there were 6.48 million reports to Bluesky’s management service, a 17x increase from 2023 when there were only 358,000 reports.
Starting this year, Bluesky will begin accepting management reports directly from its app. Similar to X, this will allow users to easily search for actions and updates. Later, it will also support in-app requests.
After Brazilian users flooded Bluesky in August, the company saw 50,000 reports a day, at its peak. This led to a delay in responding to performance reports and required Bluesky to hire more Portuguese language staff, including through a contract vendor.
In addition, Bluesky began creating more types of reports beyond spam to help manage traffic, although this sometimes resulted in false positives. However, the system helped reduce the setup time to just “seconds” for “highly verified” accounts. Before it happened, most reports were processed within 40 minutes. Now, public managers are kept in a way to deal with false accusations and complaints, if they don’t always handle the initial decision.
Bluesky says that 4.57% of users (1.19 million) made at least one small report in 2024, from 5.6% in 2023. Most of these – 3.5 million reports – were individual posts. Account profiles were mentioned 47,000 times, usually in a picture or a photo. The list was shared 45,000 times; DMs were reported 17,700 times, with food and Starter Packs receiving 5,300 and 1,900 reports, respectively.
Many reports were about anti-social behavior, such as trolling and harassment – a sign from Bluesky users that they want to see a less toxic social network, compared to X.
Other reports were from the following groups, Bluesky said:
The company also issued updates to its accounting services, which include added documentation for accounts and accounts. Authors added 55,422 “sexual” characters, followed by 22,412 “profane”, 13,201 “spam”, 11,341 “intolerant” and 3,046 “horrendous” characters.
In 2024, 93,076 users filed 205,000 appeals for Bluesky decisions.
There were also 66,308 account deletions from administrators and 35,842 personal deletions. Bluesky also received 238 requests from law enforcement, government, and law firms. The company responded to 182 of these and followed up on 146. Most of the requests were legal requests from Germany, the US, Brazil, and Japan, it said.
Bluesky’s comprehensive report also investigates other types of issues, including commercial and copyright complaints and child protection/CSAM reports. The company noted that it submitted 1,154 verified CSAM reports to the National Center for Missing and Exploited Children (NCMEC).