Cohere has just launched ‘North’, its biggest AI bet for privacy-focused businesses

Here release North today, a secure AI platform that directly challenges Microsoft Helper and Google Vertex AI in business markets. The company says its new platform surpasses all technology offerings in finance, HR, customer support, and IT services.

North combines a wide range of languages, search capabilities, and automation tools into a secure package that allows companies to deploy AI while managing the data that matters most. The platform operates in private cloud environments or on-premise deployments, targeting regulated industries such as finance and healthcare.

Security AI becomes a major battleground for business adoption

“The artificial intelligence market is evolving, and businesses are beginning to understand the opportunity,” said Cohere CEO Aidan Gomez. internal company letter he shared on LinkedIn last month. “While consumers love technology and use it as part of their daily lives, businesses are struggling to keep up.”

Royal Bank of Canada company opinion previously partnered with Cohere to create North for Banking, a unique brand designed for financial institutions. This is one of the company’s first major deployments on the platform.

Search technology promises to reduce labor time

A search engine developed by North, Compassorganizes multiple types of data including images, presentations, spreadsheets, and documents in all languages. Internal testing shows that this system reduces the time to complete a job by 80% compared to manual searches.

“It’s clear that for businesses, it’s not enough to just promote or develop off-the-shelf AI chats to make them work,” Gomez said. “They want something that fits their needs. They want a true partner to help them achieve their goals.”

Enterprise AI competition is shifting from raw power to efficiency

Gomez criticized the industry’s focus on computing, saying that “the quality of data and new technologies such as artificial intelligence have contributed more to progress over the past 18 months than growth.” He added that this strategy has made Cohere “a much more cost-effective system than our competition.”

The platform allows workers to create and adapt AI tools to their needs without requiring technical expertise. Early adopters include the financial services, healthcare, manufacturing, and construction industries—sectors where data security limits AI adoption.

North is currently available through early access programit is targeting the financial, health, manufacturing, and key infrastructure sectors. The implementation could also change the way businesses use AI technology, as companies prioritize security and customization over computing power.

“Going forward, every company will be an AI company,” said Gomez, emphasizing the need for secure solutions that can be deployed quickly.