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Agriculture, which consumes approx 70% of the world’s fresh waterit is dealing with increasing water scarcity and inadequate irrigation systems. Traditional irrigation methods not only result in wasted water and nutrients, but also contribute to reduced productivity, food insecurity, and unnecessary emissions.
Introduction to agricultural technology in Hong-Kong All Natural Farms he thinks there is a better way. Pa Cost of CES 2025the company introduced the Rocket 2.0 Smart Irrigation Platform, a system that uses data and AI to make a 30% reduction in the cost of water, reduce energy consumption, and improve productivity.
CEO Ray Lok founded Full Nature Farms in 2019. Prior to that, he founded Evergreens Republic, a USDA-certified organic commercial aquaponics farm for sustainable agriculture that gained interest from real estate developers and government agencies looking for solutions to limited farming space.
Used primarily in vertical farming, Rocket 2.0 is an automated vertical irrigation system that combines sensors that measure yield, soil health, and climate with AI and weather forecasting to provide accurate, schedule-based irrigation control. Rocket 2.0 promises to disrupt commercial agriculture, from landscaping and parks to community farms and vineyards.
Full Nature Farms says its competitive advantage lies in its in-house technology, which includes mechanical and software controllers, LED grow lights, grow pipes, sensor stacks, and an integrated farm management platform.
The startup has made a name for itself in its hometown of Hong Kong, where it uses innovative agtech products to grow crops such as edible flowers and small plants for more than 100 Michelin-starred restaurants and hotel chains. Today, Full Nature Farms’ products – including its Eden 2.0 cultivation system with sensors, LED grow lights, and automatic controls – are being used in Hong Kong, Saudi Arabia, and the UK, but the startup hopes to expand its presence in North America .
Full Nature Farms’ innovation in agtech made this possible CES 2025 Innovation Award in the Sustainability and Energy/Power category, and comes as investment in this sector is significantly reduced in 2023 and early 2024, More about PitchBook.
