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Samsung is the 800-pound gorilla of CES, a global electronics giant that makes mobile devices, TVs and home theater devices and kitchen appliances — just to name a few. It’s already used CES to remind the world that it’s a big competition in both arenas, and to give a glimpse behind the scenes of some of the latest technology.

In 2024, for example, the Samsung CES press conference revealed all the usual changes – new TVs, new projectors, new sounds – but he also offered another futuristic looking product. And we don’t see it MicroLED display at your local Best Buy any time soon, you can already shop Music Frame speakers which was first shown at CES 2024. But it is Ball robotA two-year veteran of CES, which we hope will make a comeback – especially with an actual release date this time.

What to expect at the Samsung CES 2025 press conference

Or maybe Ballie will be in control this time. This fits perfectly with the theme of “AI for All: Every Day, Everywhere” that the company announced at the presentation in Las Vegas. The Korean giant has already sent the first CES announcements in a few weeks online articleintroducing AI-enhanced refrigerators and electronic appliances with screens. But there are also things that are not AI: Samsung has announced a 27-inch QD-OLED sports lightingand the company is partnering with Google (!) to offer Eclipsa, a new 3D technology that aims to be an alternative to Dolby Atmos and DTS.

One thing you shouldn’t expect to see in Vegas: The Galaxy S25 smartphone line. If it follows its recent plan, Samsung could show the unveiling of the second half of January, when it will have technical news. (Last year it was a January 17 event, which was announced January 11.)

Samsung’s CES 2025 livestream

You can watch the Samsung CES press conference as it happens here. The feed will begin on Monday, January 6th at 5:00PM ET. (We will add the installation as it becomes available.)