Spotify’s companion app for podcast hosts is now available

Spotify he announced Thursday launched its new “Partner Program” that allows popular podcasts to monetize their content.

Spotify’s new program gives qualified creators on the platform the opportunity to earn additional income beyond advertising revenue, such as video payments. The program started he announced in November and is officially available in the US, UK, Canada, and Australia starting Thursday.

The program is expected to improve the podcast library of Spotify, which probably wants to compete with YouTube, which manages all the videos. According to Spotify, more than 65% of eligible podcast shows have already enrolled in the Partner Program since the company revealed it at its Now Playing event. These include Smart Money Happy Hour, The Paranormal Podcast, The Makeshift Podcast, Girls Rewatch Podcast, and more.

Spotify has also started allowing Premium users to watch video content without ads. It also launched a new tool called Podcast Clips, which are short videos uploaded by creators to promote their shows and help users discover them more easily. Since the feature launched in select markets in November, the company says videos are “33% more effective than visuals at converting browsers into interested audiences.”