To Fight AI Search Spam, Look for Real Human Words

At some point in the future, AIs they can create art, music, and writing that contradicts creation and people. Currently, the most impressive feature of many artificial intelligences is their ability to perform many small tasks very quickly. This ability is changing many industries: In the world of higher education, where I work, we find it very difficult to tell AI-generated mediocrity from things that show that a student is learning to produce good work. But no industry has been more transformed by AI than the shadowy world of search engine optimization.

Search engine optimization is the dark art of making a business popular in search engines. Because search engines rely on links, a popular search engine optimization strategy involves creating thousands of high-quality image pages with links to the site the client wants to promote. Search engine spam is one of the most destructive forms of the internet today, and the native AIs do a great job of processing it quickly. In fact, search engine spam is so common that Google, Bing, and other search engines now offer AI assistants that promise to answer questions like humans instead of directing frustrated users to fraudulent spam. And so, as internet professionals Judith Donath and Bruce Schneierwe are starting to see LLMO (large language optimization) when trying to create new AI search engines to retrieve data or other ideas to promote a particular website or product over others.

In other words, the Internet is becoming more and more a cesspit of automatically written and machine-readable content. Because of this, the real voice of the people is becoming a rare and important thing. Over the years, those in the know have added “site:reddit.com“Searching and hoping to find real human opinions, but SEO has now come to Reddit, and AI-powered bots which promises to mention your product in the comment thread in a “human, authentic” way.

To get the true voice of the people, in 2025 we will flock to the oldest parts of the Internet, where human control has outstripped the machine. Think about it MetaFilterwhich was established in 1999; is where 12,000 paying members, with the help of a small team of moderators, show off the best websites and articles they’ve found and answer each other’s questions in AskMeFi. Or Are.naan ad-free social network where users post videos, photos, and web links to post their interests and explore rabbit holes.

In 2025, we will re-image our human space using new media tools available. Our research shows that besides influencers and celebrities who control your TikTok and YouTube feeds are millions of video creators themselves. don’t do that I want to go viral. Instead, they are making short videos of family and friends, breaking their minds, and using social media not to be famous but to maintain relationships.

Whether or not AI dominates our entertainment and future knowledge, it’s a safe bet that people will still want to connect with each other. In 2025, when artificial words continue to confuse people, tools that can help us find real words may be as valuable as human beings.