Scopely has pulled in billions with $10B in revenue to date

Scopely announced several milestones achieved to date: $10 billion in lifetime revenue for its mobile games and multi-billion downloads for its entire division.

In a GamesBeat exclusive, Scopely said it reached its peak in 2024 and its players have spent more than 15 billion hours playing so far.

Players closed those hours at a Los Angeles company game like Monopoly Go!, Stumbling Guys, Marvel Strike Force, Star Trek Fleet Command and Dice With Buddies.

I have written about the implementation of each of the games and covered Scopely from the beginning. I always thought his approach to game developers was brilliant, and his approach to user acquisition was fascinating. But it was one of many mobile game companies and its success was never guaranteed. It took a wild win Monopoly Go! – six years in the making – and get $4.9 billion with Savvy Games Group to establish its leadership.

Scopely’s speed is hard to ignore. The brand is now the No. 1 mobile game company in the US and among the top 5 in the world outside of China.

From humble beginnings to a global powerhouse

Eunice Lee, COO of Scopely, talked about the company’s success with “machine learning” and “machine learning” in the latest GamesBeat Insider Series: Hollywood and Games on December 12.

Scopely’s success did not come by accident. In fact, it is more than thirteen years in the making.

In a recent company blog that highlights the company’s achievements, CEOs Walter Driver and Javier Ferreira acknowledged the long – and sometimes painful – journey, writing: “Although we celebrated the company’s success this year, it was done over many years. hard work and passion. Having a sense of time long is important in game development, and often comes with unseen challenges. But our Scopeleans continue to persevere through it all, making the industry and Scopely unique.”

Founded in 2011 in Los Angeles, Scopely was built on the deep belief that mobile is the next big arena for entertainment. With only 10 employees, the company launched its first game “Dice With Buddies” in May of its founding year.

The social chess game had a strong start, gathering a dedicated audience. It wasn’t until 2014 that the franchise hit its stride when Scopely secured its first IP deal: a deal with Hasbro for the rights to Yahtzee. In 2015, the Dice franchise expanded to include “Yahtzee With Buddies.”

More than a decade later, Scopely’s Dice Franchise remains Scopely’s longest-running franchise, with over $1 billion in lifetime revenue.

The company has also grown significantly. With more than 2,400 employees and offices in more than a dozen countries, Scopely has developed games that span nearly every genre and platform.

Embracing the future of the platform

Although the company’s roots are in mobile entertainment, pushing the boundaries of integrated gaming is part of Scopely’s ongoing strategy. 2024 was the game developer’s first time to launch a mobile-to-console product, bringing “Stumble Guys” to the Xbox, PlayStation, and Nintendo Switch.

“We had a lot of starts this year with our teams making big changes to drive the skill of our players,” wrote Driver and Ferreira.

Stumble Guys fans are no longer tied to a single device for playing the action game, and Android and iOS users can now interact with the first console players. As a result, the company has added millions to Stumblers’ worldwide collection.

Driver and Javier note that we can expect many more unpredictable games in the future from Scopely, admitting that Stumble Guys’ push “recreated the ability for other Scopely teams to deliver experiences on new platforms.”

Scopely nature

Scopely attributes much of its success over the past thirteen years to its unique work ethic, driven by ambition, embracing failure, and above all, dedication to learning.

Early on in its founding, Driver and the team established key cultural principles that continue to shape how Scopely operates today: play to win; be very careful; igniting passion and gaining loyalty; repeat growth; and embrace the journey.

According to their CEO, these principles have helped Scopely earn more than 100 awards this year – the most in the company’s history. Recognition includes 1 No. Mobile Game Maker on PocketGamer.biz’s Top 50 list, Best Publisher by PocketGamer.biz and GamingOnPhone, Game of the Year Monopoly Go! and Time Magazine’s 100 Most Innovative Companies in the World.

As Lee said in his fiery interview with veteran gamer Shelby Moledina, Scopely’s leadership often cites the company’s Learning Machine culture – built on open communication to share what they’ve learned across teams – as the reason why the game developer has been able to grow so quickly, succeeding in the community. different brands and platforms, and new innovations when it comes to investment.

However, Ferreira and Driver are quick to admit that Scopely’s mission goes beyond that: “While revenue growth may be a sign of success, it’s not why we do this work. Every Scopelean shows up every day to make life better for millions of people through sports.

This commitment also gives us the freedom to bring new opportunities, new games, and new experiences to players around the world. “