Beyond the Beast Says Beatings Just Made Me Stronger

Do you think they are still doing a good job?

I do. I think they will change the story. I think they took something that was dangerous to them and presented it in the wrong way. And I think people believed that, so I think it was effective. Yes.

I’m in the UK, where the McPlant Burger, with the Beyond patty, has been available for several years at McDonald’s. How did it end up in the US?

Uh. (It breathes.)

Without commenting directly on McDonald’s – which I don’t really want – consider the structure of the United States. You have (Michigan), you have South Carolina and Tennessee as the auto industry, right? These three areas, plus a few others, can be powerful in Washington, DC.

Now imagine having a lobby in almost every state. An ag forum, right? A source of animal protein. They have such an opportunity in Washington. So we will have a different position here in the United States in terms of the ability to communicate directly with consumers. In general, we tend to do better with buyers in Europe than we do in the United States.

Speaking of Washington, RFK Jr. he is Trump’s leader Secretary of Health and Human Services. He is strongly against processed foods. How does Beyond fit into the Make America Healthy Again agenda?

Honestly, it has to be a priority, and a few things make me happy about some of the ideas I’m hearing.

First, you know Nova system? This also included plant-based meats in the category of processed foods. It’s not happening from the sermon on the mount or something, but a group of people putting behavior together. And we do not belong to that party. We don’t want to live there. We are a food that goes through several steps to get results, but it is a better process than what people experience when they eat factory farmed meat.

If you look at the benefits of the human body and the environment, it is a great success. My belief is that we can find this difference in this organization.

The second part is something that was already in Kennedy’s work, the idea of ​​restoring nature. Our ability to rehabilitate large areas around the world is unmatched. One number you should pay attention to is 93 percent less land used in the production of our products than animal protein. You can use that space, so not only are you releasing methane, but you can use the rest of the space to transform and release carbon into the atmosphere.

Have you been to RFK Jr.?

No, but I hope so.