X increases the ad-free subscription price of Premium+ from $16 to $22

Elon Musk’s X has raised prices for its ad-free Premium+ service to $22 per month, up from $16 previously ($168 to $229 per year). Results TechCrunch report. This represents an increase of 37.5 percent, the largest since Elon Musk bought the platform formerly known as Twitter in 2022.

One reason for the rise is that Premium+ is now “ad-free,” which X says is “a huge improvement” over the previous ad-free experience. It also promised several other things. “Premium+ subscribers will enjoy the highest level of support from @Premium, access to new features such as (X advanced search tool) Radar, and higher limits on our most advanced Grok AI models,” the company wrote in a blog post. support page. X also promised that most of the registration fees will be shared with the producers.

Premium+ prices are also rising in Europe, the UK, Canada and Australia. Existing users with monthly subscriptions will keep their prices until January 20th, and the prices for the other categories (Basic and Premium) will not change.

X the first one was identified Premium+ subscription in October 2023, I promise that you will have “yours” without ads and time tracking, as well as the benefits that already exist as a blue marker. However, users quickly noticed that ads appeared elsewhere on X (profile, answers, View and elsewhere). A other changes in August 2024 they promised to eliminate this feature, but X said that users will still see “familiar content in a limited area.” Now, it seems, that too will be defeated.

X is he says lost 2.7 million users in the last two months, while its partner Bluesky gained almost the same number during that time. This may have resulted in a loss of advertising revenue, which the platform can hope to recoup by raising subscription prices.