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SpongeBob SquarePants and Bikini Bottom join Fortnite through its UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have teamed up on four experiences based on the popular movies, bringing SpongeBob, Patrick and the rest to Fortnite audiences.
The four-game series, which Zoned developed by Alliance Studios, features several well-known characters. It includes:
- Red vs Blue, where participants shoot each other with jelly blasters in a free-for-all
- Prop Hunt, the classic hide-and-seek game with a Bikini Bottom aesthetic
- Slap Fight, where karate players slash each other across the board while hunting for Krabby Patties
- Except, the basic UGC, the good old way of blocking
Doug Rosen, Paramount’s senior VP of entertainment and emerging media, said of the deal, “We know that many fans of SpongeBob SquarePants are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic way for them. The deal is Zoned It allowed us to create an engaging and immersive experience that captures the realness of SpongeBob and reconnects with the Fortnite community.”
SpongeBob and company are far from the first to join the UEFN platform, as Zoned has worked in the past as. Topgolf events for UEFN. This is not the first time that SpongeBob has appeared in a UGC installation, as he is very popular on Roblox and was a part of GameFam’s Super Bowl Celebrations on stage.
Carlos Tovar, president of Zoned, said in a statement, “This was a dream project for the team here at Zoned because we all grew up watching SpongeBob SquarePants and are huge fans. We loved working with the amazing team at Paramount Game Studios, who really understand how to connect. The SpongeBob IP is a Fortnite universe. It’s a constantly evolving platform and it’s been a privilege to bring this popular IP to all fans and players!
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