Pika 2.0 is starting to let you add your own characters to AI videos

PikaThe Palo Alto-based startup that was one of the early leaders in creating AI video tools, launched its latest AI video model, Pika 2.0, in which it calls for major changes that promise improved user control and customization. videos made.

The announcement comes just a few weeks after successful release of Pika 1.5which saw widespread adoption and user adoption, positioning the company as a leader in the AI ​​space, and a few days later OpenAI finally released its AI generator, Sora – which was shown 10 months ago – to many people.

Pika 2.0 boasts improved sound quality, making it easier than ever to render detailed, interactive videos and simulations.

It enhances mobility, bringing natural movements and amazing science – areas where previous AI tools have struggled.

The launch of Pika 2.0 confirms Pika’s commitment to making video AI accessible, affordable, and easy to use.

By targeting individuals and small developers instead of professional studios, Pika differentiates itself from competitors like OpenAI, which recently released its Hollywood-focused version of Sora.

Pika 2.0 builds on the success of its predecessor, introducing a number of popular features to empower users to create fun and engaging videos.

Central to this update is the new “Scene Ingredients” section, which allows users to upload and customize character settings such as characters, objects, and settings.

State-of-the-art image recognition technology ensures these devices are seamlessly integrated into the interface, giving designers greater control over content.

These changes aim to make the platform more flexible for users who want to create interactive, shareable videos on social media, and for brands who want to create high-quality advertising without the cost and complexity of traditional production.

11 million users and counting

Pika’s appeal has already translated into impressive growth. More than five million users joined the platform within a month of the release of Pika 1.5, bringing the number of active users to over 11 million.

Viral hits like “Squish It,” “Melt It,” and “Explode It” have driven this, with videos created on the platform garnering more than two billion views.

Major brands including Balenciaga, Fenty, and Vogue have tapped into Pika’s tools to create social media ads, furthering the platform’s visibility.

As Pika 2.0 begins, the company hopes for greater adoption by influencers, advertisers, and everyday users.

Innovation on a budget

Pika 2.0 positions itself as a low-cost alternative to other video AI. Although pricing details have not been disclosed, the platform emphasizes accessibility for non-professionals. These low costs, combined with powerful innovations, are expected to drive more users to explore their creativity through AI-generated content.

With Pika’s rapid growth and continued innovation, the company is poised to take a leading role in the adoption of AI video technology. The first way to use this platform is different from the “pro” filmmakers that compete with it, which makes it possible to attract a diverse and large audience.

Founder and CEO Demi Guo has positioned Pika as a tool not only for video production but also for promoting creativity and storytelling in fun and engaging ways. As more and more people turn to AI to create things, platforms like Pika could open up a new avenue of accessibility and power.